Badgers Badgers Badgers

Just a quick post tonight to share some genius ale branding. Badger Ales have been around for a long time but a couple of the bottles particularly caught my eye amongst the hordes of other competing brands. 'Hopping Hare' and 'Fursty Ferret' were 2 out of the full range of Badger beverages to undergo a complete rebrand in August 2011 by BrandOpus. Although the other designs within the range were well executed, these two were my favourite by far:

They state on their blog;
"We’re really proud to see our redesign of the full range of nine Badger ales hitting the shelves over the forthcoming weeks.  Although the beer remains the ale that Badger fans know and love, the redesign has brought to life the proposition of countryside ales through the rural themes of each of the individual beers. The characters aim to hark back to Badger’s Dorset origins, differentiating the brand from the competition."
Although I'm from Somerset and I now live in Dorset (therefore a true south-wester at heart) I've never really been an Ale drinker, but I liked the labels so much that I bought the bottles regardless.
Superfex